Johanna Birch Photography
  • London Photographer Children and Families
  • Portraits and headshots
  • London's Newborn and Baby photographer
  • Yoga Photography London - Kikki Morris
  • Blog
  • Contact
  • Pricing
  • Apple Session

Personal Branding for Small Businesses

1/18/2018

4 Comments

 
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
I want you to think about “Granny Smith apples.” There’s something about the image of a little old lady carefully picking and polishing apples that makes us feel warm and nostalgic. Granny Smith was actually Maria Ann Smith - but “Maria Smith” apples doesn’t have the same ring to it.   “Granny” is a marketing name – but we buy into it. We like our purchases to have a story, a bit of character.
Now, maybe you don’t sell apples. Maybe you don’t sell anything at all. Maybe you’re a designer. A financial adviser. A life coach. Maybe you teach others to be some of these things. Whoever you are, you need a face for your brand and, with a small business, that face has to be yours. ​
“Granny” is a marketing name – but we buy into it.
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
That’s what personal branding is. Your customers need to be able to see who they’re dealing with and who they’re placing their trust in. You need to build a personality around your brand that grabs your customers by the hand and says, “I HAVE EXACTLY WHAT YOU NEED! And, better yet, you can trust me to deliver it!” Your customers already need you, they just don’t know it yet. 
Visually strong personal branding starts with a truly excellent set of photographs that encapsulate you, your vision and your brand. Now, I know what you’re going to say: you hate having your photograph taken. I get it. But it’s an essential element of promoting a business and I am here to make it a fantastic experience and deliver oh-my-God-I-look-AMAZING results. ​
“I HAVE EXACTLY WHAT YOU NEED! ​"
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,

A personal branding photoshoot is so much more than a set of head shots. Frankly, the term “head shots” makes me think of 45 bank employees queuing up for the adult version of having their school photograph taken. Tattoos-covered. Smiles forced.  Personality absent. No thanks! MY photo-shoots capture you in your natural habitat (your studio, your salon, your creative space) wielding the tools of your trade and looking like the confident genius that you know you are. My shoots are fun, laid-back and focussed on getting natural results that are miles away from awkward, posed corporate photography.
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
So if, like me, you like your business a little less business-y and a little more creatively charged,
​let’s brainstorm some customer-attracting magic together.
london headshots, london personal branding, london website images, Hampstead headshot photographer, professional portraits, commercial photography, commercial photographer, Lifestyle photographer, Lifestyle portraits, Lifestyle  images, lifestyle photography, Female photographer, best photographer London, Favourite london photographer, award winning photographer, london portraits, business headshots, instagram photographer, Facebook photographer, social media photographer, North London, West London, East London, South London, NW6, NW11, NW8, NW3, NW1, NW2, N6, N2, N3, NW4, bespoke headshots,
I've set out below the details of some fantastic  North London based clients whom I've done personal branding sessions for:

If you are looking to get fit check out the amazing personal trainer, Holly, with The Real Healthy Mum.  She preaches that ​small changes can lead to great improvements of total well being and that’s what we all want for our bodies and minds.

If you are looking for a life coach, then check out Shannon Jones, owner of Holistic Journeys who is based in Hampstead, London. She supports women on their journeys towards meaningful lives. She runs mother’s groups to support life as a new mum and vision board sessions to help clarify your life/business goals and also provides personal life coaching. 

4 Comments
Fiona Saxton link
1/21/2018 07:34:41 am

I love these Johanna! You have really captured their personalities and style of business.

Reply
Amanda link
1/21/2018 04:54:44 pm

Johanna, these are fabulous! I think you captured a lifestyle vibe with beautiful lighting. Your client's personality shone through, and that's what it means to develop of brand - awesome work!

Reply
Annika link
1/23/2018 04:26:27 am

That's a fantastic and helpful article! Your images really reflect each clients unique personality and brand!

Reply
Ashton link
1/1/2021 02:04:31 pm

This is a great post, thanks

Reply



Leave a Reply.

@apple photographer @natgeoyourshot @vogueitalia kids fashion lookbook next clothing uk johanna birch photography Hampstead family photographer portraits sessions children's photos studio actors headshots corporate commercial styled modern contemporary black and white documentary  beach outdoor indoor lifestyle reunion london shoreditch highgate queens gate North South West east islington mayfair garden suburb finchley san diego california encinitas cardiff by the sea couture custom professional training lessons courses 1-2-1 studio actors headshots corporate commercial styled modern contemporary black and white documentary
  • London Photographer Children and Families
  • Portraits and headshots
  • London's Newborn and Baby photographer
  • Yoga Photography London - Kikki Morris
  • Blog
  • Contact
  • Pricing
  • Apple Session